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Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.

From iconic formulas to hands-on education, our mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.